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The well-known model and television personality Hailey Bieber starred in Levi’s 2020 voting campaign video to urge almost 70 million young voters to participate in the upcoming presidential election.
The daughter of actor Stephen Baldwin and wife of singer Justin Bieber appeared in both the campaign video and photoshoot with the aim of educating and informing the next generation of voters.
Levis introduced this collaboration & campaign to the public as follows:
“Hailey Bieber and Oge Egbuonu team up with Levi’s®, activists, scholars, organizers, and friends to create a powerful Public Service Announcement calling on all eligible voters to know their voting status, know their voting rights, register to vote and, come November 3rd, go to the polls and VOTE.”
The 23-year-old model uploaded the black-and-white campaign video, in which she said in multiple times that “Vote anyway,” and “Cast your vote,” on Instagram and captioned it as follows:
“With less than 75 days to go until the election, there’s no time to waste! I’ve teamed up with @levis, @ogetheyogi, and some of our dear friends to create a PSA that hopefully educates and motivates the 70 million young eligible voters to make sure they participate in voting in this years election! #VoteAboutIt click the link in my bio to register to vote!!!”
See below to view the mentioned Instagram post, and to watch Levi’s 2020 Vote PSA video.
View this post on InstagramA post shared by Hailey Baldwin Bieber (@haileybieber) on