Demi Lovato is going on being a proud part of the social campaigns.
The singer, who recently released her latest musical collaboration called ‘What Other People Say‘ with Australian singer-songwriter Sam Fischer back on February 4, went to Instagram with a shot of herself that sees her in a sweatshirt bearing “PRO-VAXXER” and announced that she took real action to raise awareness regarding coronavirus vaccine.
Alongside the photo in which she rocks with her new hairstyle, Lovato declared that she teamed up with Female-powered lifestyle brand Phenomenal and the non-profit organization Higher Heights for America to launch the ‘PRO VAXXER’ campaign. In her own words:
Then the ‘Sorry Not Sorry’ hitmaker, who is gearing up to release her YouTube documentary titled ‘Demi Lovato: Dancing with the Devil‘ on March 23, stated that the sweatshirts she wore in the photo are for sale to support the campaign:
“All net proceeds from this sweatshirt will support grassroots mobilization and education efforts in partnership with Higher Heights to disseminate trusted information and ensure accessibility and equitability in vaccine distribution, particularly in communities of color.”
Through the campaign, it is aimed to boost awareness around the COVID-19 vaccine while improving resources around accessing the vaccine. When considered Lovato is an ambitious activist on social issues, it seems highly logical that the organizations collaborated with her.
In order to view the Instagram post received comments from Kerry Washington, Tish Cyrus and Sam Fisher, click here.