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Alicia Keys Launches $1 Billion Endowment Fund For Black-Owned Business

Photo Credit: Billboard

The well-known singer and songwriter Alicia Keys announced that she started a $1 Billion endowment fund through NFL.

Keys posted a screenshot of news related to the subject, published by Billboard, to Instagram, alongside the photo slides that include her lengthy statement on the issue.

In the statement, Keys first declared that she would perform for the NFL Kickoff event, and then added she teamed up with NFL to ensure Black representation across-the-board. The singer added concerning the fund:

“The fund will be steered by Black leadership with a clear goal to empower Black America. The fund will create long term solutions with a focus on Black entrepreneurs, businesses, communities, Black schools, banks, and other Black institutions while addressing persistent social, economic, and environmental disparities. It’s starting here, but the intention is to build a multi-billion-dollar endowment across multiple industries. Through our collective action, we can end the needless and preventable agony created by systemic racism.”

The 15 times Grammy Award-winning singer stated that it was high time to get sustainable action and speak the truth about what Black Americans are facing and owed, and continued:

“Black creativity and labor continue to be oppressed, exploited, appropriated and under-compensated. And it’s STILL the case today that the color of your skin can be a death sentence like the needless killings of Breonna Taylor, George Floyd, Bree Black, Ahmaud Arbery, and too many others. That’s why we see people from all walks of life, races, and creeds taking to the streets in fury, protesting. As a Black mother, I want my sons to grow strong and healthy with confidence and without fearing for their lives.”

The 39-year-old then told of the actions NFL had been taking by supporting important initiatives in the Black community, like education reform, economic empowerment, voting rights, and criminal justice reform. She concluded her message as follows:

“Moving forward we must act together with love over hate, hope over fear, and action over complacency to build America we all know is possible. We invite all corporations, NFL clubs, and organizations to join this mission to invest in racial justice.”

The singer signed in the statement as “Artist/Activist/Mother.”

See below to view the mentioned Instagram post.

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